Joe Garecht

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Posts by Joe Garecht

How to Maximize the Revenue from Your Next E-Appeal

Aug 15th

Posted by Joe Garecht in Social Entrepreneurship

As more and more non-profits have dipped their toes into e-fundraising, whether through e-mail, social media, or on their websites, many are wondering how to maximize the revenue they receive from these efforts.

E-fundraising isn’t the same as direct mail fundraising, though there are some similarities: you have to make it emotional; you have to make it attractive; you have to avoid cluttering your page. That being said, there are some unique strategies your non-profit can use to supercharge your next e-fundraising appeal:

#1: Be Transparent
Many people are still wary about giving online. This includes new prospects as well as your current donor pool. To many donors, there’s something comforting about writing out a check and handing it (or mailing it) to the development director at an organization. If you want people to give to your online fundraising efforts, you need to make them feel comfortable doing so.

In addition to things like using secure credit card processing, the best way to make someone feel good about giving online or through e-mail is by being completely transparent, and helping them understand where their money will go. What will this donation be used for? How will you report back to the donor on the effectiveness of their gift? Why do you need all the information about the donor that you are collecting on the credit card form? Be as transparent as possible!

#2: Make Your Ask Bite-Sized and Action-Oriented
I’ve found that the most compelling asks online, on e-mail, and on social networking sites are small “bite sized” asks: $5, $10, $25, $100. I’ve also found that the best online asks are “action oriented,” where the donor is being asked to make a donation to fund one specific action or thing. For example: “Give $10 to feed a family for a month,” or “Give $25 to fund free museum admission for a class of 40 eighth graders.”

#3: Use All Channels to Generate Buzz
Many non-profits have tried using e-fundraising to focus on one specific “online channel” or community. They may have a presence on their website, Twitter, Facebook, and have a 1,000 person e-mail list. Yet they only post their online fundraising effort on their website, or send it out to their e-mail list.

The truth is that people have fleeting attention spans online. There’s always something else to look at, another link to click. You have to make sure you get your message in front of your donors and prospects as often as possible if you want them to get involved. Treat your e-fundraising like a campaign – give each effort a name, a specific ask for a specific ask, and a deadline. Set up a page for it on your website. Then use e-mail, Twitter, Facebook, and any other social media sites you are on to push people to that page.

#4: Make a Direct Ask
Finally, like all fundraising efforts, your e-fundraising appeals will not be successful unless you make a direct ask. Don’t just tell people why you need money and how much you need, and hope that they will give. Ask them to give. Say, “Will you make a donation today?” or “Will you give $50 today to save a life? Click here!” Make your case, then make an ask.

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Joe Garecht is the creator of The Fundraising Authority, a free source of fundraising advice and tutorials for non-profits of all sizes.

Fundraising in World of Abundance

Jul 13th

Posted by Joe Garecht in Guest Posts & Reviews

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When it comes to fundraising, there are two basic types of people in the world:

There are those who see the world as a place of great scarcity, where a limited amount of money and resources are fought over, where one person competes against another for a dollar from a donor or an hour from a volunteer, and where, when one organization receives a donation, it lessens the pool of donations available to all other charities, and…

There are those who see the world as a place of great abundance, where there are far more resources available than could possibly ever be used, where there exists much more money, time, and talent than all of the non-profits in the world could possible use, and where, when one organization receives a donation, it does not at all lessen the total pool of donations available to other charities…

What type of fundraiser are you? Do you see the world as a place of scarcity, or as a place of abundance?

When I first started fundraising, I saw the world as a place of scarce and limited resources. I saw other organizations as competitors for donors’ time and volunteers’ efforts. But, as I have progressed through my career, I have come to see the world as a place of great abundance, with almost unlimited wealth, time, and talent for the asking.

I came to realize that there were thousands of people who would be willing to give to non-profits, but who didn’t, because no organization had cast a compelling vision for them.

I came to realize that there were thousands of current donors who could give more, but who didn’t, because the organization they supported hadn’t asked for more, or hadn’t developed big enough goals to support even bigger asks.

I came to realize that there were thousands of people with free time on their hands who would enjoy volunteering, but who didn’t, because no organization had given them a job worth doing.

You see… I came to realize that the reason many people didn’t give of their time, talent, or treasure (or didn’t give more than they already are giving) isn’t because they couldn’t afford to, or because they didn’t want to, but because no one had cast a bigger than life vision for them, and asked them to support that vision in a meaningful way.

Fundraising is different when you see the world as a place of abundance, not scarcity.

In a scare world, non-profits don’t hit their fundraising goals because no one has money to give, the economy stinks, or other organizations are “stealing” their donors. In an abundant world, non-profits don’t hit their fundraising goals because they aren’t thinking big enough, aren’t communicating with enough people, aren’t making big enough asks…

In a scare world, organizations don’t have enough volunteers because people are too busy, no one wants to get their hands dirty, and people like other organizations more than yours. In an abundant world, organizations don’t have enough volunteers because they aren’t giving people enough responsibility, aren’t getting them invested enough in their mission, aren’t saying thank you for their work.

Seeing the world as a place of abundance changes everything. How does your non-profit see the world? How do you see the world?
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Joe Garecht is the creator of The Fundraising Authority, a free source of fundraising advice and tutorials for non-profits of all sizes.

Breaking Out of a Fundraising Plateau

Mar 30th

Posted by Joe Garecht in Guest Posts & Reviews

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It happens to every development professional at some point in their career. Things are going well… you’re meeting with prospects, cultivating contacts, making asks. The days seem to be humming along, and then: nothing. No calls being returned. No pledges being made. No progress… nothing.

You’ve plateaued.

Sometimes, a fundraising plateau lasts for days, sometimes it lasts for weeks. Fear not! These occasional ruts happen to every fundraiser. Occasionally, they are just a result of bad luck, when you happen to strike out on asks an inordinate amount of times in a single week or month. Other times, they are the result of an unforeseeable event, or a bit of bad PR for your non-profit. Most often though, they are the result of some planning missteps on your part. Luckily, these missteps can usually be easily rectified. If you find yourself in a fundraising plateau, use these tips to help jump start your efforts:

For Immediate Action
If you’re in a rut, reaching your goals (and restoring your confidence) will require that you take immediate action to start seeing positive results. One great way to generate “yes’s” is by taking a break from prospecting to start soliciting from current and lapsed donors. They are far more likely to say yes, and the positive reinforcement will do wonders for your self-esteem. Taking a week off of cultivation / prospecting to focus on making asks to current donors may be just the jump start you need to get back in to the game.

Another great way to immediately see positive results is to take a break from your current solicitations / prospects to work on some low hanging fruit that others on your team have been cultivating. For instance, if you are a director of development that works closely with your board, take a week to set up meetings with contacts your board members have been cultivating. Ask the board member to go with you to see these warm contacts. As with current donors, these warm leads may be far more likely to want to get involved than your standard prospect list.

For Long Term Planning
Once you’ve reignited your efforts, be sure to put a plan in place to help you avoid fundraising plateaus in the future. The most important thing you can do to avoid plateaus is to make sure you have enough prospects in the pipeline at each different level to supply a steady stream of asks. By balancing out the number of new prospects, warm cultivations, and current asks you are working on, you can be sure to have a ready supply of asks teed up at any one time.

Similarly, keep your board, development committee, and volunteers constantly networking. They provide a great source of leads, but generally require constant handholding and motivation. Be sure to supply it to them.
Finally, if you’re not already integrating all of your fundraising campaigns into your individual ask program, now is the time to do so. For example: do you have a plan in place for meeting, cultivating, and doing an individual solicitation with your direct mail donors? How about your online donors? What about your event guests? Have a funnel in place for building longer-term relationships with these donors.

Don’t Wait — Do!

Every fundraiser gets into a rut once in a while. They key to getting back on you feet is to DO something about it. If you just stay the course, often, you’ll find it harder to break out of the rut. Be active, develop a plan for reigniting your efforts, then get out there and make it happen!
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Joe Garecht is the creator of The Fundraising Authority, a free source of fundraising advice and tutorials for non-profits of all sizes.

Stop the Madness!

Feb 9th

Posted by Joe Garecht in Guest Posts & Reviews

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Many small and medium sized non-profits face a common problem… they only have one, or maybe two development professionals on staff, and yet they have a seemingly endless amount of fundraising work to do.

There are calls to be made.
There are letters to be written.
Someone has to do follow-ups.
You can’t forget about cultivation calls.
And our big event is only 3 months away!

Time and again, I’ve seen small development shops pulling their hair out trying to get everything done. At these organizations, desks are usually piled high with unorganized work. Dozens of ten minute meetings get held, where the Executive Director tries to get everyone on the same page, and the development staff tries to figure out where they stand on any of the dozens of plates they have spinning at the moment.

If this sounds like your organization, stop. Right now, drop what you are doing and stop. Gather your development staff, put the phones on hold, and cancel your afternoon meetings. You are going to spend one afternoon – THIS afternoon – getting organized and ready to be an effective fundraising operation. Here’s the 5 step plan:

1. Get Organized
If you’ve got a million things going on, papers piled high, and calls waiting to be made, chances are no one person at your non-profit has a good handle on the overall status of your efforts. Have everyone take an hour to go back to their desks and sort through what they are working on. This does not mean that they should try to get anything done. On the contrary, the only thing they should be doing is sorting papers and keeping a list of the 5, 10, or 50 projects they are currently engaged in.

2. Hold a 30 Minute Meeting
Get your team together, and tell them to bring the lists they created in step #1. Each member of your development staff should take a turn explaining, as briefly as possible, what they are working on. There should be no discussion. Just a list. The goal of this meeting is for the Executive Director or Development Director to get a handle on every single thing that is going on in the organization. At the end of the meeting, allow 5 minutes for people to ask questions and get answers. Keep this meeting to 30 minutes or less.

3. Prioritize Your Projects
After the meeting, everyone goes back to their desks. At this point, it’s time for the Executive Director or Development Director to lead the way. One of the key responsibilities of a leader is to prioritize the work of his or her team. The director should sit down with everyone’s lists, and rank priorities.
Use the 80/20 principle here – what 20% of the work is going to result in 80% of the benefit to the charity? The end goal is for the director to come up with a priorities list for the organization that includes all of the important tasks that must be done. For each task, the director should list what person or persons are responsible for the project, and what the deadline is for completion. Project priorities are no good without deadlines, and won’t get done unless everyone knows who is responsible.

While the director is sorting priorities, the team should take an hour to go back to their desks and clean up their work spaces, file papers that have been sitting around, and clean things off. Assuming that they have given all of their tasks over to the director on the sheets they brought to the 30 minute meeting, they can throw out all those to do lists and post-it notes on their desks.

4. Hold a Timeline Meeting
You’ve got your priorities. You know who is responsible. You’ve got deadlines. Now, hold a 45 minute meeting with your entire team. Hand out a spreadsheet showing each of these items. Run through the list. Ask for problems, concerns, suggestions, changes. Get your team invested in this spreadsheet. Tell them why it is important. Take their feedback seriously, and revise the list as you deem necessary.

Tell your team that, instead of trying to hide it when projects are behind schedule, they should bring it to your attention. They should ask for help if needed. They should speak up if something goes wrong that affects their ability to meet a deadline. Let your team know that everyone (including the director) is expected to meet their responsibilities on this sheet, as well as handle the day to day tasks that are in their job description.

5. Execute the Plan
Now, perhaps for the first time, your team has a well-defined plan. It’s time to execute that plan. Your team should have a 30 minute priorities meeting every week to discuss how everyone is progressing on the plan. As things change and new projects emerge, make changes and additions to your list. You may be surprised at just how effectively your team works once things are organized and prioritized!
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Joe Garecht is the founder of The Fundraising Authority, which provides free articles and how-to information on fundraising for small and medium-sized non-profits.

What Does it Mean to Be a Development Professional?

Jan 12th

Posted by Joe Garecht in Careers in Fundraising

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As fundraisers, we often refer to ourselves as “development professionals” or “development pros.” I like this terminology, because at their best, fundraising staff members, consultants, and development directors are professionals. But it got me thinking… in terms of fundraising, what exactly does it mean to be a “pro?”

To many people, the term professional just means someone who is paid to do something, or someone who has been doing something for a long time. For example, when we say “sales pro” or “professional poker player,” we often mean someone who is experienced, and who is paid a living wage (or better) for what they do. I find this definition severely lacking, however… we all know people who get paid for what they do, or who have been doing it for a long time, who are anything but professionals.

The True Development Pro
To me, a true development professional is defined by two things: a commitment to the profession, and an ethical and mission-based approach to fundraising. Much as with the cream of the crop in other true “professions,” such as doctors, lawyers and teachers, the best development officers and managers make a long-term commitment to fundraising, and exhibit true passion for what they are doing.

Let’s take a look at each of these two components of professionalism to see how they apply for modern fundraisers:

A Commitment to the Profession
True development pros see their profession as a “calling,” and make a long-term commitment to the role. They don’t see this as a “job,” they see it as a “career.” They learn, attend seminars, find mentors, read books, and figure out ways to become better fundraisers and better non-profit employees.

Likewise, they try to advance the profession by getting involved in professional organizations, mentoring other, younger development staff members, and being not just good, but phenomenal representatives of their organizations and their profession to the curious public.

An Ethical and Mission-Based Approach to Fundraising
The best development professionals uphold high ethical standards in their fundraising work. They play by the rules, because they know the rules work. They respect donors, because they know that disrespecting donors hurts not only their organization, but other non-profits as well.

Similarly, fundraising pros bring a mission-based mindset to their work. They know that their non-profit’s mission matters, and use that mission as the basis for all of their prospecting, cultivation, and appeals. For them, fundraising isn’t just a numbers game, it is an effort that has a very real and very positive effect on human lives.

It’s Time to Step Up to the Plate
Here on A Small Change Fundraising Blog, Jason often highlights development professionals in his Featured Fundraiser posts. I love these profiles, and often find inspiration in the work of others in the non-profit field. Use stories like these as inspiration for your own work and career.

If you haven’t yet made the commitment to becoming a true development pro, now is the time to step up to the plate. You may be hoping for a 40 year career in development, or you may be looking for a “2nd act” of 10 years in fundraising before you retire. Whatever your career path, now is the time to make a commitment to the profession. Start learning, networking, and growing, and bring your love for your organization’s mission into everything you do.
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Joe Garecht is the creator of The Fundraising Authority, a free source of fundraising advice and tutorials for non-profits of all sizes.

8 Great Ways to Stay in Touch with Your Donors

Dec 8th

Posted by Joe Garecht in Grassroots and Events

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Donor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest.

Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue. Here, in no particular order, are eight great ways for your non-profit to stay in touch with your donors through the course of the year. For best results, mix and match based on your non-profit’s unique needs and goals.

1. E-Mail Newsletters
E-mail newsletters are cheap, fast, and non-intrusive, making them one of the best ways to stay in touch with your donor base and prospect pool. How often should you send them? At a minimum, quarterly. Once per week is probably the most you can send before they start to wear thin on the recipients.

2. Snail Mail Newsletters, Letters, and Magazines
These are more expensive than e-mail newsletters, but often seem more “real” to your donors. If you are a small non-profit, start by sending update letters to your list twice annually. As you grow, you can add newsletters, and eventually even a magazine to your repertoire.

3. Your Website
Think of your organization’s website as a constantly updated and evolving brochure for your non-profit. Keep it updated and engaging, so that donors will want to check it frequently to see how you are using their gifts for maximum impact.

4. Social Media
Twitter, Facebook, LinkedIn, and other social networking sites can provide a vital space for two-way dialogue with your donors. Get online and get active in the social media spaces where your donors and target prospects congregate.

5. Cultivation Events
Non-ask events (where you don’t ask for money directly) can be a great way to build your reputation and get new people involved in your efforts. Put together a great host committee and task them with getting “new blood” through the door to hear about your efforts. You can also use these events to keep your current donors engaged and connected with your organization.

6. Public Relations / PR
You may not think of PR as a strategy for communicating with your donors and prospects, but it is. Donors love to open up the paper and unexpectedly find a story about a non-profit they have been supporting. You can also use press clips as a way to validate your work to donors and prospects.

7. Phone Calls
Have you called your donors just to say “thanks?” This strategy doesn’t work for all demographics, but for many donors, receiving a call from a board member or staff person, who gives them a quick update and says, “it’s all thanks to you… thank you for your support!” is a real motivator. Can your organization run a “thank-a-thon” to make these calls once per year?

8. In-Person Visits
Once the exclusive purview of large universities and hospitals, in-person visits to major (and even mid-level donors) are now successfully employed by many diverse non-profit organizations. This is the most personal and intimate of all cultivation methods, and requires a well-trained staff.
What methods are you using to cultivate your donors and prospects? All, none, or a mix of the above? Are there any methods you are successfully using that we haven’t listed here?

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Joe Garecht is the founder of The Fundraising Authority, which provides free articles and how-to information on fundraising for small and medium-sized non-profits.

Effective Use of LinkedIn

Oct 18th

Posted by Joe Garecht in Guest Posts & Reviews

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While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile:

Establish a Presence
Non-profits should establish a solid presence on LinkedIn by creating a “Company” page with up to date information on the organization. Some examples of well written non-profit company pages include The American Red Cross and St. Jude Children’s Research Hospital. Be sure to upload your logo and include current information on the page.

In addition to setting up your company page, appoint a key employee as your LinkedIn “voice,” the person who will, through their LinkedIn profile, moderate your activities on the site.

Start to Network
After your home base is set up, it’s time to start networking on the site. The first thing to do is to encourage your current supporters, board of directors, staff, volunteers, donors and friends to “connect” (the LinkedIn version of “friending”) with the staff member you appointed as your on-site point of contact, and to “follow” your company page.

In addition, use the “Groups” feature to join several groups that are closely related to your mission. You should also consider joining local business and non-profit groups in your geographical area.

Finally, search the “Questions” feature to find LinkedIn members who are asking questions that your organization is uniquely qualified to answer. Serve as a good resource on the site, and seek to connect with the people you help for a longer term relationship on the site.

Market Your Page
As with any social media outlet, you’re non-profit will reap the most benefit from LinkedIn if you actively market your LinkedIn page to people who are interested in your organization. This means asking people who stop by your website, read your e-newsletter, or otherwise show that they are interested in you to “connect” with you on LinkedIn and follow your company page.

You should also ask your supporters and those who are already connected with you on the site to spread the word to their colleagues and friends.

Using Status Updates
LinkedIn allows your organization to write short, Twitter-like status updates that will appear on your profile and on the update pages of everyone who is connected with you or following your company. This is one of the most powerful features of using LinkedIn for your non-profit. Use it wisely.

Remember, each status update cold be read by hundreds or thousands of people. Resist the urge to update your organization’s status ten times a day. Instead, use the status update line to push relevant facts and asks to your supporters. Reach out to them once per week, twice per week, or once per day to keep them informed and to ask them to take action (such as visiting a certain page on your website).

Starting Your Own Group
Once you’ve gotten your feet wet, gotten your supporters involved and connected, and reached out to build new relationships and networks, it’s time for the LinkedIn coup de grace: creating your own group.

Using the “Groups” feature, create your own LinkedIn group specifically for the use of your supporters and friends. Post relevant information there, ask questions, and upload pictures and logos. Invite all of your followers to join you there and get involved in the discussion. Starting your own group is a great way to open your LinkedIn network up to a real dialogue with your supporters and friends.

How You Benefit
What can your organization expect to gain from the time and effort you invest in the LinkedIn platform?

First, LinkedIn will allow you to draw your current supporters closer by engaging them on yet another level and in another place where they congregate.

Secondly, and more importantly, LinkedIn will help you in gaining access to your supporters’ own networks and Rolodexes. As you engage on the site, encourage your supporters to start helping you reach their own connections on LinkedIn.

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Joe Garecht is the creator of The Fundraising Authority, a free source of fundraising advice and tutorials for non-profits of all sizes.

How to Get Your Donors More Engaged

Sep 1st

Posted by Joe Garecht in Campaigns & Solicitations

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Every development professional I know spends a lot of time thinking about how they can get their current donors more engaged with their fundraising efforts. We ask questions like, “How can I get our donors to get involved on an event committee?” And, “How can we get Mr. Smith to introduce us to his colleagues in the legal profession?”

Generally, the answer on how to get a particular donor, or group of donors, more engaged isn’t a one shot ask, meeting, or phone call. Instead, the best way to get your donors more engaged is to develop a strong, organization-wide donor cultivation program that keeps your supporters informed and energized about your mission and current initiatives.

Your donor engagement plan should focus on the following five components:

1. Motivation
First and foremost, you should keep your donors energized about your mission. Donors can forget a lot of things and still stay interested in supporting a non-profit… what they can’t lose sight of is the reason your organization exists: your mission. Spend time making sure your donors hear stories about the people you help, see pictures of the work that you do, and understand why your work is vital and necessary in today’s world.

2. Information
Your donors want to feel like they are part of your team. The best way to ensure that they do feel like a part of your team is to keep them informed. Let your supporters know what your latest successes and initiatives are. Make sure they understand recent changes at your organization, know where to go for more information, and have a contact person they can reach for help or answers. In short: communicate with your donors, often (but not too often). Regular e-mail newsletters, the occasional snail mail letter, and social networks all should be a part of your communications mix.

3. Small Asks
Engaged donors are active donors. Help your donors become active in your organization by making a series of small asks. Not all of these asks should be for money. Ask your donors for their advice and insight, for their time (as volunteers), for their leadership (on committees and boards), for their voice (in advocating for your cause and helping you find new supporters), and for their financial support. Start with small asks, and get people involved in a way that makes them feel comfortable and appreciated.

4. Recognition
Constantly recognize your supporters for their work on your behalf. Let volunteers and donors know how much you rely on their support. Tell them what their support has meant for the people your non-profit serves. Publish lists of your volunteers, donors, committee members and friends. Your supporters (usually) aren’t helping you because they want to be recognized, but it sure does help them stay engaged when they know you appreciate their work.

5. Organization
As your non-profit engages more and more supporters, donors, and volunteers, it will become increasingly difficult to motivate and communicate with your network. Successfully engaging with a large group of donors and prospects will require a highly organized, well-planned effort. My best advice is to write out your donor engagement plan and specify which team members will be responsible for the tactics it includes. Set up a system for regular donor communication and recognition. Plan what asks you will make, and when. Ideally, once your plan is in place, you will simply be able to place new prospects into the appropriate point in your strategy and let the system take over.

*Joe Garecht is the founder of The Fundraising Authority (http://www.thefundraisingauthority.com), which provides free articles and how-to information on fundraising for small and medium-sized non-profits.

How to Make Your Fundraising Efforts Go Viral

Jan 20th

Posted by Joe Garecht in Social Entrepreneurship

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Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral… that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations… is the quickest, cheapest way to spread the message about your product or service.

The benefits of viral marketing don’t stop with online retailers, however. Non-profits of all sizes can use the same tactics to make their fundraising campaigns spread like wildfire, being passed on from person to person and group to group.

If you’d like to see your fundraising campaign go viral, either online or off, be sure to follow these important tips:

1. Make Your Ask Bite-Sized
$10,000 asks don’t go viral. $10 asks do. If you’re trying to start a viral fundraising campaign, make your asks bite-sized and concrete: $10 to buy a mosquito net and stave off malaria… $27 to send 3 kids to school for a week… $5 to feed one family for one day.

2. Find “Sneezers”
There’s nothing a virus likes more than a good sneeze, spreading the germs far and wide. The same is true for your viral fundraising effort. Find supporters who are good sneezers… that is, who have a broad network and aren’t shy about promoting your charity. Task these supporters with heading up your viral campaign and spreading the word about your efforts.

3. Boil Down Your Message
Viral marketing relies on good, succinct, easy to explain concepts. Make sure that everyone who is working on your fundraising campaign can quickly, accurately, and passionately describe the need. Instead of, “Our organization was founded in 1924 by three Philadelphia social workers for the purposes of collaborating with…” use, “We save kids from starving. $12 will feed a child for a week. We have a child who needs your $12 today!”

4. Make it Easy to Give
Be sure that you make it as easy as possible to give. If you’re running a viral fundraising effort, set up a separate web page that allows people to give directly to the campaign easily and in the right chunks. For example, if you’re raising $25 donations to pay for vaccinations, this campaign-specific page should ask how many vaccinations the donor wants to sponsor… 10 for $25, 20 for $50, etc.

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