twitter

How To Find New Donors Through Twitter

Oct 18th

Posted by History in Social Entrepreneurship

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The rise of social media has given nonprofits another option to attract new donors.  Yet with so many of these websites out there, it can be hard to figure out which one is best to use.  Of all the options out there, Twitter presents an intriguing choice.  It's simple to set up and, if used properly, can quickly spread the word about your mission.

Our own Sam Fanburg attended the 2011 National Catholic Development Conference (NCDC) back in September.  One of the many speakers he listened to was Eric Streiff, senior vice president at Douglas Shaw & Associates.  He explained how to best use Twitter to cultivate new donors:

* Engage -- Twitter can be great to gather information about what donors believe. Use the services to cultivate donors, prospects and friends.

* Pay Attention -- Spend time looking at what other people are talking about. Twitter is a place to create online buzz and tweets and re-tweets can help garner more supporters.

* Utilize Hashtags -- Use hashtags to try to get your cause to trend, or capitalize on other popular hashtags if they pertain to your organization. This is a very noisy, limited platform. Getting your organization noticed takes a lot of time and energy.

* SPAM -- Do not just send people endless tweets. As easy as it can be to cultivate and advocate, it is just as easy to turn someone off to your causes.

The Red Cross Jumps on the Charlie Sheen Bandwagon

Mar 23rd

Posted by NPTimes in #tigerblood

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It didn't take long for the American Red Cross (ARC) to take advantage of actor Charlie Sheen's newfound popularity.  After the organization used a Twitter 'hash-tag' that was inspired by Sheen's now legendary internet rantings, ARC found itself in the middle of the entertainment train wreck.

On March 2nd, ARC posted the following tweet on its official Twitter account:

We may not collect #tigerblood, but we know our donors & volunteers have fierce passion for doing good! #RedCrossMonth


It's amazing what adding popularity can do for a simple "thank you" tweet.  Soon after the tweet hit the internet, it was re-tweeted by more than 100 people, and it became the third result when you clicked #tigerblood on Twitter trends.

Wendy Harmon, director of Social Media at ARC, did have some explaining to do, however.  Although the tweet was popular, it also caused some outrage among the community.   In fact, the original tweet was soon removed, and a blog post was put up to apologize for it.  In explaining what happened, Harmon said the organization noticed #tigerblood was trending fast on Twitter, so it was spontaneously used in that tweet (which was meant to thank blood donors).

To micro-breweries across the country, however, the apology was not needed.  They were among the organizations that re-tweeted the original message, and they even suggested to their followers that they donate to the Red Cross.  Donors heeded this message, apparently, as ARC said they saw a slight increase in their overall donations.

Tweet, Tweet!

Apr 2nd

Posted by Jane Wells in Community

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This post is about the @WordPress Twitter account, so if you don’t use Twitter, or don’t care about Twitter, then feel free to take the time you might have spent reading this post to go play outside (or an equivalent) instead.

Okay, so, Twitter! When all those apps started popping up using the Twitter API, things like automatically following anyone who followed you and sending an automatic Direct Message seemed like good ideas. We’re all friends, right? Wrong. That auto-follow bit us hard, and the huge amount of spam the account gets means that it’s been nearly impossible to monitor legitimate messages from WordPress users and developers who need to be pointed to a help resource. We’re sorry! Just as we needed to get the Ideas Forum under control* so that it could become a more useful resource for the community, we needed to get rid of the spam clogging our Twitter arteries. Except there was no easy way to do it.

We had wound up following over 50,000 people. If someone went to the @WordPress profile page on Twitter to see the stream of updates from people we followed, almost none of it had anything to do with WordPress or the community. Diet pills, Twitter scams, and multi-posted spam messages were the norm. Yuck! Who else wishes there was Akismet for Twitter? Unfortunately, there’s no easy way to clear this stuff out quickly (mass unfollows trigger their TOS alert, so it’s not surprising). I even contacted Twitter directly to see what the options might be, and it was suggested we use a script to clear the account. To be clear: Twitter flagged our account so that when the script was run they wouldn’t mark us as spammers for violating the TOS with a mass unfollow. We communicated with them beforehand, and the use of scripts to do this is not encouraged. Twitter was doing us a nice favor to help us get our house in order. Thanks, Twitter! Last night I ran the script and removed everyone. Extreme, but in good cause, right?

We’re now starting to re-follow real people from the WordPress community. There will be no more auto-follow. If you are a WordPress developer, designer, blogger, fan site, whatever — and think your tweets should appear in the @WordPress updates stream, then send an @ reply to us and we can add you to the new list (assuming you’re not hawking diet pills, free iPads or ways to get a million followers). This way, people who are new to WordPress and go to check us out on Twitter will (hopefully) get a sense of the vibrant community that we have. People who send @ messages to us won’t (hopefully) wonder indefinitely why they were ignored, because without all the spam, maybe we can use Twitter as it was intended to be used, as another channel of communication.

And for anyone who uses Qwitter and thinks @WordPress stopped loving them because of the last tweet they posted before the script ran… sorry! It wasn’t like that, we swear! It would be nice if the script could have done a bulk DM before the removal, but nope (otherwise we’d have included a message about this). So trust us, we still like you! And if you haven’t already been re-followed, please don’t take it personally… just send an @reply to @WordPress (tell us how you use WordPress!) and we’ll try to get you re-added soon. Later today (hopefully) you’ll find out what’s been keeping us so busy!

*Have you noticed? We cleared out thousands of old threads, added categorization, and will try to keep it to under a hundred open idea threads at a time so that they can be managed in a timely fashion. Check it out and rate some of the new ideas today!

Your Junk

Mar 10th

Posted by oceangrand in #nonprofit

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kite2

Your Junk is Your Responsibility

Communication to your business or nonprofit is like wind is to a kite.  A kite can look great lying in the grass however, when the wind sends it soaring in the sky, it dances effortlessly with such delight.  Communications is what connects your business to the outside world and can send it soaring into the sky or falling to the ground.  You are the one holding the kite string so lets, briefly in this first of the “Communications Series,” cover some basics and in the next few articles we will cover all aspects of what you should have in place to communicate effectively with everyone.  Make sure you grab the RSS or email feed above to receive all the articles.

candyMany Flavors

It is important that people can communicate with your nonprofit in the flavor that is comfortable with them.  You may prefer old fashioned methods like email or postal mail, but the world is changing and you need to change with it. Yes, email and postal mail are old fashioned.  I remember the days when people would give you a blank stare when you asked them for their email address or web site address, and have no idea what I was talking about. Well it’s time to update to the year 2009.  Read on and I will explain how you can move your nonprofit into the current year and help people connect to you better and more efficiently.

Your Junk is Your Responsibility

First lets talk about your current means of communication paths.  I will assume you have a postal address and an email address.  If you are attempting to run a successful nonprofit, then a blog or at least a website is also necessary.  My choice of words in the last sentence is important, you should have a blog and at the very least a website.  This day and age, the blog is the most important means to communicate rather than a website or newsletter.  The blog affords you everything the other two do plus the ability for everyone to read the latest news about your nonprofit, not just those that subscribe to your newsletter.  To keep this post shorter, if you want to know more about blogs and why your nonprofit should have one, read the post Top 10 Reasons Nonprofits Should Blog oceangrand.org/top-10-reasons-nonprofits-should-blog/.

junkYour Junk

Now about your email.  The most common thing I hear from others regarding the message I sent them on email is “I did not receive your email, could you resend it?”  To which I reply “could you check your junk mail?”  Many times the person has no idea how to locate or check their junk mailbox.  99.9% of the time if they did not receive my email it is sitting in their junk mailbox along with other important mail.  I mention this because if I resent the email it would also end up in their junk mail.  My email ending up in their junk mail is not my problem and there is little I can do to prevent it. I realize that a junk mailbox is there to catch spam and mail you do not want so you do not have to look at it.  Instead, once and for all locate where your email program sends junk mail.  Every couple of days check your junk box like it is your second inbox and skim the senders names and subject lines to make sure there are no messages there that you should have received. I check mine several times a day because as much as I wish that it only collected junk, many times important messages were moved there automatically by my email program.  Take responsibility for the mail you receive and get on top of your junk mailbox.

Welcome to 2009

It is the year 2009 and communication is not as simple as it was last year. Or is it easier?  Social Media has transformed the world and as a nonprofit your responsibility is to give people the ability to communicate with you like they want in all the flavors of the rainbow.  Especially with the ease of communication on mobile devices, many find it easier to Tweet than to email you.  At the very least your nonprofit should have communications set up on FaceBook and Twitter.  Last month we did a whole series of articles on Social Media for the NonProfit and you can find all the articles below.  The first and most important one to read is Tweet or Not to Tweet oceangrand.org/tweet-or-not-to-tweet/ which gives you a brief overview and then the steps to set up a FaceBook and Twitter Account.
Other articles you will want to read are:

Take some time this week and make sure your online communications are up-to-date.  This allows people to stay in contact with you how they feel comfortable.  To some it is easier to drop you a note on Twitter and others will prefer email.  Whatever their preference, it is easy enough to accommodate them.  Finally, check your email, Twitter, and FaceBook accounts on a regular basis it shows you care and want to be connected.  Nothing is worse than unanswered communications with someone who wants to be connected to you and your business.

In the next articles in this “Communications Series” we will discuss all the aspects of keeping those that want to be connected to your business informed, connected and happy.  Don’t forget to subscribe to the RSS or email feed above so you don’t miss our step-by-step guide to making the most of your communications.

Top NonProfit Posts for February

Mar 3rd

Posted by oceangrand in #nonprofit

2 comments

popular

Most Popular Posts of February

February has been a big month for great posts that help nonprofits learn to fundraise, brand their image, and use social media to get their messages out. We thought a nice post to round out February would be a link to many of these articles on the same page for easy reference.  Maybe you dream to start a Nonprofit but don’t know how.  There are even links to great articles on how to start a nonprofit.  Whatever your depth of knowledge in the nonprofit arena, there are quick and timely articles for everyone below that are sure to help you increase the success of your nonprofit.  Read on and enjoy the free information, all we ask is that you pass the web site address on to at least one other nonprofit that could benefit from the information also.

Fund Raisingmoney

Every Nonprofit wants to know more about how to fund raise successfully.  The 4 articles below will guide you with step-by-step instructions on how to build stable and dependable financial support even in a challenging economic economy.  Great articles for the beginner to the expert.

NonProfit Branding and Design

Nothing increases your success in running a successful nonprofit more than its image.  A great looking image and professionally designed marketing materials helps retell a nonprofits story with class.  A professional image is one of the keys to running a successful nonprofit and the articles below can help you step through that process with ease.  Whether you are a church or other type of nonprofit, these articles can help you.

* Is Your Image the Problem?
* The Secret to NonProfit Success

Philanthropy

These are great articles to get to your donors and those interested in your nonprofit, as well as great encouragement to you if you’re involved in a nonprofit. These articles will help your donors and supporters understand the importance and best way to get involved with your nonprofit.  Hopefully we have made your job a little easier just by having your supporters read these articles.  Feel free to direct those involved in your nonprofit back to these articles.

Social Media facebook_48x48

Never before has it been so easy to connect with ongoing relationships and build new ones with a couple clicks of the mouse.  The 5 articles below give you step-by-step instructions on how to use the internet and social media to connect better to your supporters and donors while

twitter_48x48

easily finding 1000’s more who would enjoy being involved in your nonprofit.  Read the 5 articles below and apply them, and you will be on your way to connecting your nonprofit to others in a highly visible way.

Start a NonProfit

Have you dreamed of starting a nonprofit but don’t know how to get started?  You might already have a nonprofit but are not seeing the success you had hoped for.  Either way, the articles below will guide you step-by-step through the process of easily starting, funding and running a successful nonprofit. Starting a nonprofit does not have to be expensive, and funding and running it does not have to be hard.  The articles below take the guess work and difficulty out of starting and running a successful nonprofit.

Types of NonProfits

There are hundreds of charitable causes that nonprofits address.  In the articles below, we explore 5 charitable causes that you may not have thought of as being a cause to start a nonprofit around.  While reading the articles you may think of friends, family or acquaintances that could enjoy the benefits of having a nonprofit directed toward one of these causes.  We would be glad to help them start, learn to fund and run a successful nonprofit directed toward one of these charitable causes.

We Are Committed to NonProfits

As always, Ocean Grand is committed to helping those around the world who dream of starting a nonprofit do so with ease and efficiency.  Likewise, we are committed to those that run nonprofits to better fund and run successful nonprofits. For the last 12 years, we have helped thousands of nonprofits make their dreams a reality and in the next years we will help thousands more.  Join the Ocean Grand Network and let us help your nonprofit connect better, be better funded and see the success you have always hoped for.

If your dream is to start, fund and run a successful nonprofit and want to do it in the least expensive, most efficient and quickest way, while having the most support, get started today by visiting us on the web http://oceangrand.org/start-501c3/

Don’t Forget

Make sure you take a moment and subscribe to our RSS Feed or by email subscription so that you do not miss another article.  Our subscribers get timely articles delivered to them for free plus other information and tips that help them to implement strategies to make their nonprofit as successful as it can be. Subscribe to our blog and get a free bonus copy of my book – “Simple and Easy Fundraising” once it is published.

14 Advanced Twitter Tips

Feb 27th

Posted by oceangrand in #nonprofit

No comments

nicetwitterTwitter Like a Pro

The last two articles Tweet or Not to Tweet and Tweet Tweet Nonprofit should have gotten everyone up-to-date on the basics of Twitter.   Now that you have your twitter account set up and hopefully following a few people as well as being followed I wanted to take this space to give you some tips to get you tweeting like a pro as well as being well mannered in the twitter arena (etiquette).  Read on to get some more advanced Twitter tips.

1. Hashtags

Hashtags (#) are a way to create or follow a stream on Twitter.  By typing a word with a hashtag in front of it (#airplane), your twitter message can be followed and added to by anyone who is also interested in that particular subject.  Thousands of hashtags are already established and are easy to join into or add to conversations about a particular topic or industry.  For example, if you’re interested in fundraising, #fundraising is a hashtag you can add into your twitter message and can be followed easily by anyone else interested in fundraising.  The same goes for thousands of topics.  Many times fast breaking news can be followed more closely on Twitter than even news channels.  Because millions use twitter, eyewitnesses can tweet details, pictures or information quicker using Twitter than it takes for a news crew to get to the scene of the story and get information to the TV or internet.  The way you follow hashtags is either by creating a search on tweetdeck with the hashtag you want to follow or following it on http://search.twitter.com ,  http://twemes.com/ or http://hashtags.org/

You can create your own hashtag to tweet about your live fundraiser or event so that others can follow the developing story from anywhere in the world.  You need to make sure the hashtag you create is unique and not already being used or else your tweets will be mixed into another ongoing conversations.  This way everyone can stay up-to-the-second connected to what is happening at your event.

2. Following Keywords

To follow topics you are interested in, it is not necessary to even find a hashtag for the subject. Many times you can go to http://search.twitter.com and type in the subject or word (i.e. giants, newborns, etc.) and instantly see all the tweets that happened around the world that include those words and subjects.

3. Etiquette

followtwitThis is a huge topic and to my knowledge there is no definitive guide to the etiquette on twitter.  There are some things you should and should not do as a manner of politeness and to make Twitter a better experience for everyone.  I will list a few obvious ones below.

Ongoing Real Conversations- Twitter is meant to be a tool to facilitate real-time ongoing conversations.  Engage in getting to know those you follow and let others that follow you get to know you.  Twitter can be very fun and engaging; however, if you follow too many people there will be no way to keep up with all the conversations.  A good rule is to follow 250 or fewer people and to keep your posts and replies real.  Your posts should be like you’re having a conversation, not like your posting billboards.  The reason you want to keep who you’re following down to a number of people you can actually know is because think if all 250 people all posted one tweet during the day, that’s 250 tweets you have to keep up with.  Follow some people you find interesting and if you find later they are not interesting, unfollow them and follow some that are.  Your tweets do not have to be profound, instead make your conversations and tweets like real conversations.  Imagine you answered the phone and your friend asked you “What are you doing right now?”

No spam- Keep your conversations real and try hard not to always be focused on getting your message in everyone’s face.  Once you build some relationships there will be plenty of time to let them know how they can help.  Sometimes it is unavoidable to send people to your web site or info if they ask for it.  It is important they know what you do and why you do it, just don’t plaster them with that type of information.  Remember, Twitter is supposed to be a social conversation and many are following you because they want to get to know you and even your nonprofit.

Following and Being Followed- Do some searches on http://search.twitter.com for subjects that you are interested in.  Find those that seem interesting and follow them.  As you get involved with conversations others will follow you.  Above all enjoy the conversations.  Make it a habit to tweet several times a day and let people know (what you are comfortable with) what you’re doing, thinking, information you found interesting, etc.   Don’t worry if those following you, unfollow you.  They simply moved on to other conversations.  Another way to find interesting people is by looking at the profiles of the people that follow you to see who they are and might be interesting to follow.

Virtual Water Cooler- Remember that Twitter is like a virtual water cooler.  You don’t have to camp out at it all day spouting off everything that is going on in your life and listening to everyone else.  It is a good way to take breaks throughout the day and talk with a few people.  It is also a great way to ask questions about things you need answers to.  For example, “Where is the best place to eat in Dallas?”  People will let you know what they think.  Throughout the day I tune in for a couple minutes as I am taking coffee or water breaks to see what everyone I follow is up to, then it is back to business.

Here are 101 great dos and don’ts from Lauren Rothwww.laurennroth.com/?q=node/227″ target=”_blank”>

4. Twitter Clients

There are a lot of Twitter apps that can make your Twitter experience a lot more pleasant and you may want to take a look at each of them and decide it they are for you.  I will briefly go down a few and let you make your determination on whether they are helpful to you or not.

Tweet Deck- This is one I highly recommend.  Once you begin using it I believe it will make the whole twitter arena more interesting and manageable.  picture-3In a future post I may do a video of how to use TweetDeck.  Tweet deck will even translate tweets in other languages if you have friends in other countries.

Twirl- another desktop app for Twitter.  Very simple but keeps you from needing to go to the web to tweet.

Twitpic- is an app that is quickly accessible in TweetDeck or on its own.  It allows you to share pictures of anything on a tweet.

5. Tweet From Your Mobile Phone:iphone

iphone:

Twitter Mobile- straightforward interface
PocketTweets – robust application
iTweet- good straightforward application
Hahlo 2.0- Great robust application

Blackberry

Twitterberry- Hands down the best on the blackberry (if you can’t afford an iphone)

6. Posts, Replies, and Direct Messages

When you post a tweet, the tweet goes out to everyone that is following you and can also be searched by searching your username on sites like http://search.twitter.com. Likewise when you reply (@scottringo), the message still goes out to the public but the person you replied to will receive it as a reply. If the recipient is using TweetDeck, they will get the reply in a separate window that is easy to identify.

However, there is another way to send and receive messages that are not so public- Direct Messages.  If someone is following you and you want to reply to their tweet only to them and not in a public way you can Direct Message them.  This is accomplished by putting a “D” in front of their user name (D scottringo).  If the recipient is using TweetDeck, the Direct Message (DM) shows up in a separate window from public messages or replies.  Many have their DM messages set to also come into their email or phone.  So a good rule of thumb is only to DM if it is confidential or urgent.  This way your conversations stay more public, but if you need to get a sensitive message to someone, you can.

7. Search

There are a lot of ways to search topics, subjects and messages on Twitter from the web.  If you use TweetDeck, the search can be done right in the application.  By far one of the easiest searches is done on search.twitter.com; others are twitscoop and twemes.com.  Play around with the searches and see what you can find.

Twitter Search – search for topics, subjects and areas of interest
Twitscoop -search for topics, subjects and areas of interest
Twemes -search for topics, subjects and areas of interest

Some other searches to explore:

TwitterFall- TwitterFall is the coolest way to read all or filtered posts on Twitter like a waterfall. BEWARE addictive
Retweetist - the freshest, most often Retweeted items
Twitt(url)y – Twitturly counts links posted on Twitter and then ranks the content.
Tweetmeme – shows Blogs, Images, Video and Audio that are linked to popular tweets
TweetLists - the most popular links over the last 24 hours
Twitter Search – most popular way to search for anything Twitter

8. Twitter in FaceBook facebook_256x2561

If you are a FaceBook fan, you can automatically update your Facebook account through Twitter which keeps you from going back and forth between accounts.  By updating your Facebook account with Twitter, your friends on FaceBook will know what you are doing throughout the day.

9. Blogging for Nonprofits

If your nonprofit has a blog, which I highly recommend, http://oceangrand.org/top-10-reasons-nonprofits-should-blog/, you can post your blog articles automatically to your twitter account using twit_this and then also updates your FaceBook profile.  That’s three “birds” with one stone.

10. Upload All Your Friends

Twitter is way more fun if all your friends, supporters, donors, board members, etc. are on Twitter so that you can tweet back and forth.  From your Twitter settings, click on “Find Friends”.  Once there, you have the option to find friends who are already on twitter by typing in their name.  With the next tab “Find on Other Networks” you can upload you address book by first importing your address book to gmail if it is not already there and then Twitter will check that against all the people in your address book.  Once found, you can add who you like or everyone.  With the third tab, “Invite By Email”, you have the option to invite all those you know who are not already on Twitter by entering their email addresses.  Adding your friends to Twitter will make Twitter a blast and easy for you to keep everyone you know and those interested in your nonprofit up-to-date.

11. Pace Yourself on Your Posts

Too many posts promoting yourself, your organization, or your nonprofit and people will get turned off.  Also, spending too much time on Twitter can wreck havoc on your work ethic.  Take it easy and find your groove on Twitter.  Beware- it is addictive.

12. Retweet

Retweet (RT) is a way to tweet again a post that someone tweeted that you think is interesting.  By putting a RT in front of the tweet either by copy and paste, or if you’re using TweetDeck, there is a button that automatically fills it all in, you can retweet others’ posts.  People love it when you retweet their posts.  It is a way to gain people’s affection and loyalty.

13. Spend Time on Your Profile picture-4

Spend some time on your profile and make it interesting so people will want to follow you.  You might also want to get a customized Twitter background on your profile which will give you more room to give people information, plus it just makes you look cool.

14. Have a Blast!

So now you have some advanced techniques and how to get the most out of Twitter.  This is certainly not an exhaustive list of ways  you can use Twitter, but it is a good start.  Above all, have a blast and don’t get overwhelmed.  Twitter is a powerful application that when used consistently  and with moderation can get you well connected to those you love and those you may not yet know you love.  Once you get connected, follow us at @scottringo and let the games begin.

Subscribe to our RSS feed or email subscription to learn more about how to start, fund, and run a nonprofit successfully.  We will be giving you some tips in the coming weeks about how you can do a “Tweet Up” as a fundraiser for your nonprofit.

Other Articles on “How to Be a Social Media Pro:”
Tweet or Not to Tweet
Tweet Tweet NonProfit
10 Reasons a NonProfit Should Blog

Tweet Tweet Nonprofit

Feb 23rd

Posted by oceangrand in develop funding

No comments

twitter-bird-2How to Twitter for Nonprofits

So you are ready to Tweet?  Great.  If nothing else, give it a try and see if it is for you.  As a nonprofit or any business, the more avenues in which you can make yourself available to others the better your chances of developing relationships that stick.  For more on building relationships that stick, read  http://oceangrand.org/building-nonprofit-relationships-equals-success. Twitter is an avenue that can make a huge difference in your knowledge about how to run a successful nonprofit and is a great way to stay in touch up-to-the-minute with supporters, donors, volunteers and grant makers.  Read on to learn how you can use Twitter to make a difference in your nonprofit.

Last week we talked about whether “To Tweet or Not to Tweet”, read that here. Hopefully you’re reading this because you have decided to tweet.  Take it from us, for an organization that stays in touch with lots of people, nonprofits and others all around the world on a minute by minute basis, you can’t get better than Twitter.  By using Twitter, we can keep in touch with all the nonprofit news, initiatives, info on nonprofits we work with, while keeping all that want our information informed up to the second.  It’s awesome and once you get the hang of it we believe you will agree.  I will briefly run through the benefits to you and your nonprofit using Twitter, then list the steps on how you can get started “Tweeting” yourself.

Real Simple

Twitter is messaging that uses only 140 characters per message, called Tweets.  It is easy to send and receive tweets from your computer or mobile phone.  Because the messages are short, reading and writing them are quick.  People that want to keep in touch with you “Follow You” and receive your tweets.  You follow people that you want to keep in touch with.  Several short tweets a day is all it takes to keep everyone up-to-date with what you or your nonprofit is up to.  Twitter is short conversations that keep everyone in your life connected.

How it Could Help You

As a nonprofit, keeping your supporters, donors and volunteers up-to-date with daily updates and many times minute by minute reports have huge benefits.  The more you can keep your organization in front of those that are involved with your nonprofit the more they will be involved with you.  Likewise, staying transparent and keeping people more informed will let them know exactly the kind of help you need and when you need it.

Several tweets a day from you can:

  • Update those following you on on projects status
  • Tweet your fundraising and program events for those that cannot be there (play by play)
  • Let others know of fundraising needs
  • Keep grant makers updated with progress
  • Quickly find volunteers
  • Find others who would like to involved with your nonprofit

twitter-bird-6How You Can Start Tweeting

When using Twitter, “less is more” and keeping track of your and other people’s tweets can be managed easily on your computer by using TweetDeck http://www.tweetdeck.com.  Throughout the day,  “tweet” several times and let people know what you’re up to; you will be amazed at how interested they are in the little things you do each day.

Twitter Steps:

  1. Go to http://www.twitter.com.
  2. Sign up and create an interesting profile. Definitely add a photo.
  3. Use the site’s “find friend” feature to search your email address book for people you know.
  4. To find people you maybe interested in following, go to Twitscoop http://www.twitscoop.com/ and search topics you’re interested in.
  5. Search websites that you are interested in to see if they have a “Follow Us on Twitter” link.
  6. You may find more people to follow by reading the posts of those you are already following whose conversations seem interesting.
  7. Keep the number of people you follow to less than 150 so that you can actually keep up with all the posts.
  8. The number of people you allow to follow you depends on you but the more people following you, the farther your tweets will go out to the masses.
  9. Try to think of ways to allow those that follow you to get to know you and your nonprofit.
  10. Think of ways that you can introduce what your nonprofit is doing without giving a sales pitch.
  11. Get all your donors and those interested in you and your nonprofit (donors, volunteers, board members) signed up and promote your Twitter link so people can connect to you.
  12. Put your Twitter link on your email signatures, your web site, your literature and every place you, can making it easy for people to follow you.
  13. A few “What I am doing” updates a day goes a long way.  Likewise, reply and respond to other people’s updates.
  14. Give it a couple weeks to find those to follow and to find a “following”

Above all have fun and see what Twitter can do for you and your organization.

Later this Week in our Twitter Series: Tweet Like a Pro (sign up for our RSS so you don’t miss an article)

Advisory: All the information, pictures, video and updates on Twitter are able to be seen by all your followers and your profile can be seen by anyone, so keep that in mind when you put information on the internet.